Writing for Cognitive Ease

Posted by on Oct 2, 2012 in language, psychology, thoughts | No Comments
Writing for Cognitive Ease

The second of my UX Booth articles, concerning the work of Daniel Kahneman and the concept of Cognitive Ease, is now live. In his new book, Thinking, Fast and Slow, Nobel Prize Winner Daniel Kahneman takes us on a fascinating tour of the brain, exploring two theoretical systems that drive the way we think and […]

Walking through doors, and their effect on memory

Posted by on Nov 27, 2011 in psychology, usability | No Comments

This post was considerably re-worked for publication at UX Booth – read the updated version there. Have you ever walked into a room and completely forgotten what you came in for? Judging by the various websites and Facebook pages dedicated to the phenomenon, “Roomnesia” is a familiar occurrence. Recent research by Gabriel Radvansky et al […]

Psychology and the user experience, Part Two

Posted by on Nov 16, 2011 in psychology, thoughts, usability | No Comments

In the first part of the Psychology and the user experience, we discussed Weibull distributions and their application to site visit durations. In this next part, we’ll look at some psychological principles applicable to our field. The following concepts are unashamedly taken from Susan Weinschenk’s excellent article The Psychologists View of UX Design, UX Magazine:

Psychology and the user experience, Part One

Posted by on Nov 13, 2011 in psychology, thoughts, usability | No Comments

In the first of two posts on psychology and the user experience, we consider a new piece of research that confirms what all web people already know: you only have seconds to make an impact.