When did we all become bakers?

Posted by on Sep 9, 2015 in thoughts | No Comments
When did we all become bakers?

Have you noticed everything has to be “baked in” to technology projects these days? Is it only me that finds the phrase distasteful? Maybe it’s the rise of cutesy, folksy marketing-speak that’s to blame? If so, Innocent Smoothies and wackaging should be held more accountable. Or possibly it’s the fault of the esteemed Pastry Box […]

Bryan Cranston on User Experience

Posted by on Oct 23, 2013 in thoughts, ux | No Comments
Bryan Cranston on User Experience

It may not surprise you but Bryan Cranston hasn’t written exhaustively on the subject of [web] user experience. However he does have quite a few ideas about an audience’s user experience.

Writing for Cognitive Ease

Posted by on Oct 2, 2012 in language, psychology, thoughts | No Comments
Writing for Cognitive Ease

The second of my UX Booth articles, concerning the work of Daniel Kahneman and the concept of Cognitive Ease, is now live. In his new book, Thinking, Fast and Slow, Nobel Prize Winner Daniel Kahneman takes us on a fascinating tour of the brain, exploring two theoretical systems that drive the way we think and […]

Traffic sources that contribute to direct traffic

Posted by on Sep 12, 2012 in analytics, code, howto, stats | No Comments
Traffic sources that contribute to direct traffic

It’s worth knowing what makes up direct traffic in your analytics reports. Why? I’ve been seeing a strange set of numbers in Page traffic reports in Google Analytics recently: when comparing traffic sources for the homepage, I’ve seen much higher bounce rates for direct traffic than for organic Google referrals. Direct traffic is usually defined […]

HCI Statement of Accomplishment

Posted by on Aug 22, 2012 in usability | No Comments
HCI Statement of Accomplishment

I recently completed an online course in Human-Computer Interaction with Stanford University via Coursera and I’m happy to say I just received my Statement of Accomplishment. The Statement of Accomplishment is given to those who took the Apprentice track of the course and watched weekly lectures and took online quizzes. The full track looked great fun […]

How to: Get to the Desktop quickly in Save or Open dialogue (Mac OSX)

Posted by on Jul 17, 2012 in shortcuts, thoughts | No Comments

If you’re like me and use your desktop for temporary files and working documents (before you save them somewhere that’s backed-up), getting to the Desktop in an Open/Save dialogue window is a frequent operation. Fortunately there’s a shortcut key for that – Cmd+D. Very handy. Just don’t use it in Finder! (It’ll delete the currently […]

How to: Applying styles to multiple objects at once, Omnigraffle

Posted by on Jul 16, 2012 in howto, omnigraffle, shortcuts | No Comments
How to: Applying styles to multiple objects at once, Omnigraffle

I occasionally use Omnigraffle for wireframes (other wire-framing tools are available). I like it, it does what I need and it’s relatively inexpensive. Whether or not you believe in wireframes is another matter. This post isn’t about the various pros and cons of different wireframe tools or why or when you should wireframe. It is a quick “How-To” […]

Deconstructing Google url search parameters

Posted by on Jun 20, 2012 in analytics, stats, thoughts | No Comments
Deconstructing Google url search parameters

[Quick note: this post isn’t about the Google search url that’s created when you use Google to search the web. If you’re interested in those “request parameters”, you can’t do better than Google’s own resource: Search Protocol Reference.] As a UX designer, I use web stats a lot. Typically Google’s Analytics product is the go-to source with more […]

Bounce rate, when you should ignore it and when you shouldn’t

Posted by on Jun 11, 2012 in stats | No Comments
Bounce rate, when you should ignore it and when you shouldn’t

Bounce rate has long been one of the key performance indicators (KPI) used to determine the success (or failure) of your website or individual web page. What is a “bounce” exactly and is it actually important? This from Wikipedia: Bounce rate: represents the percentage of visitors who enter the site and “bounce” (leave the site) […]

How to mark form fields as *Required or (optional)

Posted by on May 31, 2012 in thoughts, usability | No Comments

Undoubtedly this is an old question and one that I thought I’d answered many years ago (for myself anyway): how do you design form labels so that your visitor understands which fields are required and which are optional?