Writing for Cognitive Ease

Posted by on Oct 2, 2012 in language, psychology, thoughts | No Comments
Writing for Cognitive Ease

The second of my UX Booth articles, concerning the work of Daniel Kahneman and the concept of Cognitive Ease, is now live.

In his new book, Thinking, Fast and Slow, Nobel Prize Winner Daniel Kahneman takes us on a fascinating tour of the brain, exploring two theoretical systems that drive the way we think and make choices: “System 1” is fast, intuitive, and emotional; “System 2” is slower, more deliberative and more logical. As experience designers, we want to appeal to both.

Read the full article at: http://www.uxbooth.com/blog/writing-for-cognitive-ease/

(My first article discusses the role of memory in user experience design.)

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