Deconstructing Google url search parameters

Posted by on Jun 20, 2012 in analytics, stats, thoughts | No Comments
Deconstructing Google url search parameters

[Quick note: this post isn’t about the Google search url that’s created when you use Google to search the web. If you’re interested in those “request parameters”, you can’t do better than Google’s own resource: Search Protocol Reference.] As a UX designer, I use web stats a lot. Typically Google’s Analytics product is the go-to source with more […]

Bounce rate, when you should ignore it and when you shouldn’t

Posted by on Jun 11, 2012 in stats | No Comments
Bounce rate, when you should ignore it and when you shouldn’t

Bounce rate has long been one of the key performance indicators (KPI) used to determine the success (or failure) of your website or individual web page. What is a “bounce” exactly and is it actually important? This from Wikipedia: Bounce rate: represents the percentage of visitors who enter the site and “bounce” (leave the site) […]